The future proof success factor brand-building is traded for bid adjustments, optimizing for what algorithms value instead of human truths. Algorithms don’t buy products—people do (and they’re gloriously unpredictable). Read my article:
https://medium.com/@data_ist/the-performancification-of-marketing-and-the-rise-of-the-dashboard-marketer-9b9c7923a529
The Performancification of Marketing and the Rise of the Dashboard Marketer
It felt like I had accidentally got thrown into a live filming of a sitcom about the broader family’s impact on an individual’s career. This shouldn’t come as a surprise, I even had friends at the…
Google bans social casino game ads in Italy from this July. More EU countries may follow suit.
Allowed: AT, BG, CZ, DK, FI, FR, DE, GR, HU, IE, LV, LT, NL, PT, RO, SK, ES, SE
#GoogleAds #SocialCasinoGames
https://ppc.land/italy-out-google-ads-ban-on-social-casino-games/
Italy Out: Google Ads Ban on Social Casino Games
This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.
But this Google's recommendation is clearly a suggestion, not an instruction. Ad strength is an indicator, not a metric, and it can offer possible explanations rather than real optimisation tactics. For more details, check out this article by Ginny Marvin
https://www.searchenginejournal.com/all-your-ad-strength-questions-answered/514092/
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Unlock the secrets of Ad Strength in Google Ads. Understand its value, how it works, and how to leverage it for better ad performance.
At Google Marketing Live (#GML2024), Google reiterated that improving ad strength boosts conversions. However, many of us PPC pros disagree based on our data. The debate continues on LinkedIn and other platforms! I don't know if there's already a chart that justifies it
#ppcchat #searchads #GoogleAdsWell well, after the release of the closing deck of Google's antitrust trial by DOJ
https://justice.gov/d9/2024-05/421661.pdf my favourite terms are "Black Box Marketing" and "Momiji Opportunity" (I have a momiji silhouette on my library)
#adtech #transparency #digitalmarketingOverall, Google's new Performance Max features are a step in the right direction for melding automation with advertiser control. It's on us to strategically leverage these tools to maximise results for our clients!
While the new features are exciting, some core limitations remain. Performance Max still offers less granular control and transparency vs. standard campaign types. Google has more room for improvement here.
To make the most of these updates, PPC pros need to maintain a tight feedback loop. Constantly review performance data, test new strategies, and iterate based on AI-powered insights.
Google is doubling down on automation and AI 🤖, with new insights predicting demand shifts and providing optimization recommendations. The more data we feed the machine, the smarter it gets at driving performance.
For retailers, in-store sales goals are a game-changer. Connect online Performance Max campaigns directly to offline foot traffic and sales. Maximize omnichannel impact.
