One of the few reasons I still remain on #Facebook is a group for independent authors named "20BooksTo50K". And it's full of posts discussing ad strategies - how to get #Meta or #Amazon or similar platforms to show your self-published books prominently so that readers will find and buy your books.
I've decided some time ago that I will do none of that. My marketing strategy remains focused on the #Fediverse . Yes, its user base is minuscule when compared to commercial platforms.
But discovery here is real and meaningful, without an algorithm that hates me unless I throw money at it. The #Enshittification process predicts that commercial social media platforms will get worse and worse over time, while the Fediverse will get better and better.
So I will stay here and market my books on my own terms. It _might: take me longer to find commercial success than if I paid for ads on other platforms, but I am not into this for the short term, anyway.
#amwriting