Reviews: No LOGO: Taking Aim at the Brand Bullies [NO LOGO REV/E] by Naomi(Author) Klein

Modern corporate avarice takes many different forms and all are brought into the light of day in No Logo. Naomi Klein illustrates how corporate entities have ceased to be factories that make things and have instead transformed themselves into brands they slap on outsourced materials. Klein gives many examples of the way in which advertisers condition people to respond favorably to brand labels by associating those labels with positive stimuli, such as music, concerts, sports events, and sports venues. This results in the brands themselves becoming cherished symbols of delight, worn on clothing, transforming people themselves into advertising media. She gives many examples of how corporations have shut factories in North America and opened vastly lower-paying sweatshops in impoverished countries. She shows how companies have increasingly ceased paying anything close to a full-time living wage, forcing people to give up searching for work or accepting low-paying part-time work. She also covers grass-roots movements that have risen up to challenge these forms of corporate exploitation. No Logo is now 18 years but remains an eye-opening catalog of what has gone wrong in corporate America and how to begin to solve these problems.