Bartosz Wilczek

@bartoszwilczek
23 Followers
40 Following
5 Posts
PostDoc @LMU_Muenchen | Previously: @HSGStGallen, @USI_university & #Swiss #Newsrooms | #MediaInnovation, #AIJournalism, #MisInformation & #SciFi
Bartosz WilczekJan 11, 2024
YEAH! Looking forward to #ICA24 Happy to present findings on AI, ethics, and regulation :)
Bartosz WilczekMay 31, 2023

YEAH: Our new study “Subscribe Now: On the Effectiveness of Advertising Messages in Promoting Newspapers’ Online Subscriptions” has just been published in the International Journal of Communication: https://ijoc.org/index.php/ijoc/article/view/19984

How can the willingness to pay for online newspaper #subscriptions be increased? My research colleagues from LMU Munich Neil Thurman, Ina Schulte-Uentrop and I dealt with this question, as part of an online experiment.

Subscribe Now: On the Effectiveness of Advertising Messages in Promoting Newspapers’ Online Subscriptions | Wilczek | International Journal of Communication

Subscribe Now: On the Effectiveness of Advertising Messages in Promoting Newspapers’ Online Subscriptions

Bartosz WilczekJan 20, 2023
YEAH! Paper accepted for publication in the International Journal of Communication. Neil Thurman, Ina Schulte-Uentrop, and I have investigated the effectiveness of #advertising messages in promoting #newspapers’ online #subscriptions. Stay tuned :)