Can't I just c+p my Twitter bio here? *le sigh
CEO of #SEO things Gray Dot Company, an SEO & Data consulting company.
| Website | https://thegray.company |
| https://www.linkedin.com/in/torygray/ | |
| https://twitter.com/torylynne | |
| YouTube | https://www.youtube.com/@GrayDotCo |
Big thanks to the always-amazing @BrendaMalone for coming on Opinionated SEO Opinions to talk about Technical SEO Optimization for Video >>
https://thegray.company/blog/oseoo-e13-opinions-about-video-tech-seo
How do you prioritize your content? Check out my post on my scoring framework.
The factors I outline for content prioritization are:
📈 average monthly search volume
🕳️ content gap
🆚 competition/topical authority
♻️ content reusability
⏰ timeliness
🥅 alignment to business objectives
Read about how I score each a 0, 3, 6, or 9.
What factors did I miss? How might you score these differently?
https://blog.digital-danielle.com/2023/01/content-prioritization.html?utm_source=don&utm_medium=os
The first Tech SEO Tips Newsletter of 2023 discusses technical SEO priorities and articles from @CrystalontheWeb Whiteboard Friday on Optimising Content for Featured Snippets, Sara Taher on Google E-E-A-T, and @ToryGray on Implementing Schema Markup while Avoiding Common Mistakes. There's much more included, too, so check it out.
See here: https://us20.campaign-archive.com/?u=11f6172b63b3321ea5868af2b&id=bad9aa8f46.
Subscribe: http://eepurl.com/hMUKuf
“The decision, including a fine of 390 million euros ($414 million), has the potential to require Meta to make costly changes to its advertising-based business in the European Union, one of its largest markets.” 👀
/ht @gsterling
https://www.nytimes.com/2023/01/04/technology/meta-facebook-eu-gdpr.html
“Top 100 of #SEOFOMO in 2022 🤩 Check out the most popular articles, resources and news shared in the newsletter in 2022: 1. Google Management Issues 'Code Red' Over ChatGPT: Report 2. E-A-T auditing: How to level up your credibility game More 👇 https://t.co/dp70nxQMJR”
Somehow, against all odds (we’re a small company, okay!) we made the “Top 100 in 2022” list for #SEOFomo
😱
Please ignore me while I die of happiness.
"It's not crawl budget to them because the crawler is not involved.
But that doesn't mean that your 4xx isn't a problem. Since 4xx responses are dominating what is being sent back to Google, it isn't crawling the site at all. You are losing your crawl budget allocated to the site per day because it is never used. Over time Google will try less and less because it never sees 200s."
Thanks again @KathyAlice !
Best explanation I've heard thus far comes from @KathyAlice :
"I think it's a matter of semantics. Crawl budget starts to get used when a document is downloaded by Googlebot and crawled. But if a 4xx is sent then it never gets to the crawler. This jives with not being able to see a screenshot in GSC when there is a 404 (although GSC is on my sh*t list right now). Remember that you are talking to people who think of Google in terms of "lots of baby algorithms" (quote from Gary)."
Listen as @CrystalontheWeb brainwashes me, rather, convinces me, that eComm SEO does have some foundational differences from "regular SEO"
(Shout-out to @ToryGray - sorry I moved to the Darkside)
Full episode 👇
https://www.wix.com/seo/learn/podcast/episodes/ecommerce-seo
Danielle Rohe 
Nikki Halliwell SEO
Lidia Infante
Aleyda Solis
Mordy Oberstein