@SharpNetwork leaders over-emphasizing on loyalty can be a strong "trust me bro" vibe; a signal of attempts to build a culture that is loyal to them, specifically, as a method to tempter or squash criticism or challenges to their prerogatives that would otherwise arise.

If the justification is that they're trying to build a culture where people are loyal to each other, imho there are better ways to effect what they're aiming for. Loyalty is generally tested "when things get tough". That could mean "it's a tough market" or it could mean ethically questionable circumstances, where the message is that "loyalty" to an individual or group should override legitimate concerns. Either way, in my experience that kind of messaging can build a culture where people are expected to be self sacrificing, and to "put their bodies on the line".

If you're trying to build strong team cohesion, it seems to me to be much more effective and healthy to build a culture of trust, where individuals are confident that others are honest and transparent, and where they feel safe to do the same. Building a culture of mutual support as the emphasis is much stronger than building a culture of personal sacrifice.