So far this week...
The FTC banned the use of noncompete clauses.
The DOL strengthened overtime rules.
The FCC restored #NetNeutrality.
The DOT expanded protections for airline passengers.
This is what it looks like when the government works on behalf of the people.
How can online newspapers increase readers' willingness to pay?
We tested 4 different advertising messages—alone and in combination.
We found that an online subscription pitch was most effective when it contained 2 messages:
1 emphasizing a subscription supports independent, inclusive, & watchdog journalism.
Another, giving the difficult financial situation of the news industry as a reason for introducing online subscriptions.
Full study:
The reason I support The Guardian is to make sure that its high quality content keeps being fully open to everybody, also those who don't pay. I find that amazing. That's what convinced me to support it. I would be *less* willing to support it if my support only gave benefits to *me* and not to others who don't pay. I wonder if you had that reasoning as part of your testing.
And no, I didn't thoroughly read the paper, only skimmed it, sorry! 🙏
#success #twittermigration #twitterexodus #Mastodon #inspiration
"Imagine if we measured success by the amount of safety that people felt in our presence."
Robert Reich
Neil Thurman
Morten Kjeldgaard
Kevin Larsen 📚