The 3 Questions I Ask Before Any Enterprise Deal (And Why Most Salespeople Skip Them)
After 20 years, I've learned that most deals are lost in the first conversation, not because of bad demos or weak products, but because salespeople don't ask uncomfortable questions early enough.
The three questions with full framework & real examples; [https://open.substack.com/pub/jamesmvoak/p/the-3-questions-i-ask-before-any?r=4av4d6&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true]


