Mastodawn

IBA Jan 17, 2025

Hitting bullseye in today’s digital-first #BuyingCycle is tricky with buying groups getting bigger. The key is to target each group’s persona – from purchasers & ratifiers, to influencers, we’ve highlighted the tactics to hit them all with your B2B PR campaign:

IBA Nov 15, 2024

The influence of hashtag#data on the PR ecosystem is growing – from informing hashtag#MediaOutreach, to driving campaign strategies. But having data is one thing, unlocking value from it is a different ball game? Here’s the areas where data can bring new value to the PR ecosystem: https://bit.ly/PR_TLP_1511

Tapping into the PR Data Revolution - The Level Pitcher

Data is a valuable commodity, how today’s PR teams can turn numbers into narrative.

The Level Pitcher

IBA Oct 25, 2024

#SocialVideos are now the most influential format for B2B buyers – Why? It’s because the B2B buyer demographic is changing & #GenZ buyers have more buying power – find out how you can leverage #ShortFormVideos to make an impression in just 8 seconds, here: https://bit.ly/pr_tlp_2510

Seeing is believing: How to make an impression on younger B2B buyers in 8 seconds - The Level Pitcher

According to a new survey by LinkedIn, social video is now the most “compelling and trusted format” influencing B2B buyers in the technology market.

The Level Pitcher

IBA Oct 11, 2024

AI has quickly become a game changer in #B2B, but it still poses risks – with trust being a key element of #BrandEquity think misinformation! PR & marketing pros need to be careful when integrating AI into workflows. Find out how to ensure brand safety here: https://bit.ly/pr_tlp_1110

Time for B2B organizations to get serious about brand safety in the age of AI - The Level Pitcher

In the age of AI brand safety must be on the mind of PR and marketing professionals to ensure they harness the good, not the bad from AI tools.

The Level Pitcher

IBA Sep 27, 2024

You heard it here first! After Zuckerberg’s endorsement, others are joining the Fediverse to open up social media for all. Our latest blog shares news of the Fediverse, including the implications of the launch of the open Social Web Foundation: https://bit.ly/IBAPR_Fridrop_2709

You heard it here first: The movement to open up social platforms gets an adrenalin rush! - The Level Pitcher

It’s only been four months since our first Talking Propeller Heads explored the topic of the Fediverse, but Zuckerberg’s support for this open social platform has a new champion with the launch this week of the Social Web Foundation. Read on for our thoughts on what this could mean for the B2B world

The Level Pitcher

IBA Sep 20, 2024

The #news as we know is changing! #AI, pervasive influencers, & social media are challenging the credibility of news. To find out how #SocialMedia has changed news consumption and where #B2B stands, we’ve taken a look into the latest Reuter Institute report:

IBA Sep 13, 2024

Should PR & marketing pros be hunkering down in preparation for #AIWinter after the recent failures of #AI systems? No, they should be on the slope of enlightenment with PR 5.0 & remembering the power of the human touch in content & thought leadership: https://bit.ly/pr_TLP_1309

Are we heading for an AI Winter of discontent? - The Level Pitcher

As the colder months of winter loom nearer for those in the Northern hemisphere – could this be seen as a metaphor for AI’s future too? AI winter has been coined to describe the period of time after the overhype and mixed achievements of artificial intelligence systems, when funding is cut for further research and development in AI systems. Could this be on the cards for 2024?

The Level Pitcher

IBA Sep 2, 2024

The SEO world is forever evolving but with the emergence of AI-powered search, #SEO is no longer wholly performance based, making ‘optimization’ an unsuitable strategy.

PR & marketing pros must now train #SearchEngines to ensure their content performs. Find out how here: bit.ly/pr_tlp_3008

IBA Aug 28, 2024

Are you in the trough of AI disillusionment or having #AI fatigue?

You’re not alone! It’s a well-trodden path for transformative #tech. As we find out in our latest IBA Talking Propeller Heads webcast, where we discuss the good, the bad, & the seriously useful of #AI: bit.ly/PR_TPH_2308

IBA Aug 19, 2024

With #Google & #Microsoft increasing their shares in power stations to fuel #LLMs for #AI – will we be Googling in the dark?

Or is AI following the route of other transformative technologies?

Find out in our latest IBA Talking Propeller Heads: https://www.youtube.com/watch?v=Jh7m5_1rudg

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