Social media sites that develop ecommerce functionality can work because they're social-first platforms. Promoting products is a natural part of the content.

Ecommerce-first sites can't successfully reverse-engineer the same success because they are ecommerce-first stores.

https://www.forbes.com/sites/kirimasters/2025/02/19/amazon-kills-off-inspire-hints-at-new-social-commerce-playbook/

#Ecommerce #SocialCommerce

Here are my thoughts on the TikTok saga and its impact on brands.

https://martechview.com/tiktok-ban-looms-how-ecommerce-brands-can-adapt-and-thrive/

#TikTok #Ecommerce #Marketing

IYKYK, and you know what? Our yearly stat report is out.

▪️ Email, SMS, and web push stats? ✔️
▪️ Country specific? ✔️
▪️ Automation stats? ✔️
▪️ A reason not to work ✔️

Come check it out ... or else

https://www.omnisend.com/2025-ecommerce-marketing-report/

#EmailMarketing #EmailGeeks #Ecommerce #marketing #Omnisend

"83% of U.S. consumers report that saving money is a bigger priority in 2025 than it has been in other years."

Given the choice, I bet most consumers would rather eat out less & not sacrifice general ecommerce purchases.

https://chainstoreage.com/news-briefs/2025-01-15?article=survey-consumers-dine-out-less-cook-home-more-2025

#Ecommerce #Retail #EmailMarketing

But I thought Gen Z cared about authenticity and social issues and stuff?

This is why stereotyping generational cohorts and marketing to those stereotypes isn't always the smartest thing. At the end of the day, people are people, and right now, money is tight for most people.

https://chainstoreage.com/survey-first-party-fraud-rises-during-holidays-especially-among-gen-z

#Ecommerce #Retail #GenZ #Fraud

Having fun > not having fun.

So we had some fun (well, everyone except for the person who had to look through the emails). We sifted through 23,646,644,659 emails this year and looked for “fun” data. You're welcome.

https://www.omnisend.com/email-fun-facts-year-in-review-2024/

#EmailGeeks #EmailMarketing #Ecommerce #Email #Retail #Omnisend

BFCM starts on October 8th. Plan accordingly!

https://techcrunch.com/2024/09/16/amazon-will-host-its-prime-big-deals-day-sales-event-on-october-8-and-9/

EmailMarketing #Ecommerce #SMS #BFCM #BlackFriday

Has this been the spookiest summer ever?

I was happy to share my thoughts on the trend of Summerween with Newsweek.

https://newsweek.com/summerween-celebrations-august-1941651

Ecommerce #EmailMarketing #BFCM #Marketing

Join me at MessageMania on Sept. 25th as I discuss email marketing do's and don'ts!

https://hello.mailjet.com/email-camp/?utm_source=Greg_Zakowicz&utm_medium=social_referral_link&utm_campaign=emailcamp_messagemania

#EmailGeeks #EmailMarketing #Ecommerce #MessageMania

Vacation = I've been quiet.
What'd I miss? anything? Anything at all? 🤣

Here is one from the WordPress community: "The Unique Challenges of Marketing to the WordPress Audience"

Give it a listen.

https://wpproducttalk.com/podcast/the-unique-challenges-of-marketing-to-the-wordpress-audience

#Ecommerce #EmailGeeks #WordPress #WooCommerce #Marketing