Mastodawn

Pinterest is sharing guidance for advertisers on using its AI-powered ad tools. The platform reports that advertisers are seeing noticeably better results when they use its AI targeting capabilities. The tips come as competition for ad dollars heats up among social platforms. https://www.socialmediatoday.com/news/pinterest-shares-tips-on-how-to-utilize-its-ai-powered-ad-options/815269/ #Media #SocialMedia #SocialCommerce

Pinterest shares tips on how to utilize its AI-powered ad options

Pinterest says that advertisers are seeing significantly improved results when the use its AI targeting tools.

Social Media Today

eicker.media ❖ social media 3d ago

A baker in Essex says her sales dropped nearly 50% after her Instagram and Facebook accounts were suspended for no apparent reason after posting a photo of a cake. Kiersten George, who runs a bakery business in Wivenhoe, said she had been reduced to tears since the accounts were suddenly frozen. Meta moderation filters can be very strict, according to marketing experts. https://www.bbc.com/news/articles/cq57vv3w608o #Media #SocialMedia #SocialCommerce #Meta

Wivenhoe bakery suffers losses after social media suspended

Kiersten George says her sales dropped nearly 50% after her social media accounts were frozen.

eicker.media ❖ social media 4d ago

Reddit has partnered with Pacvue to expand ad access on the platform, making it easier for more retailers to advertise on the app. The deal will help brands reach Reddit's growing user base through automated ad buying. https://www.socialmediatoday.com/news/reddit-partners-with-pacvue-to-expand-ad-access/815020/ #Media #SocialMedia #SocialCommerce #Reddit

eicker.media ❖ social media 5d ago

Social media has transformed real estate marketing, making it cheaper and more accessible for agents while also creating new risks. Platforms like Instagram and TikTok allow property listings to reach wider audiences at lower costs, but experts warn about misinformation and privacy concerns. https://theconversation.com/social-media-has-supercharged-real-estate-marketing-and-made-it-cheaper-but-it-also-brings-risks-276155 #Media #SocialMedia #SocialCommerce #RealEstate

Social media has supercharged real estate marketing – and made it cheaper. But it also brings risks

Social media has changed the game for real estate advertising. But it creates new risks we need to manage carefully.

The Conversation

Go Tech 5d ago

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eicker.media ❖ social media Mar 14

Social media has transformed real estate marketing, letting sellers reach buyers through algorithms without traditional platforms or agents. While it cuts costs and expands reach, it also brings risks including property scams that cost Australians 43.2M AUD in 2024. https://theconversation.com/social-media-has-supercharged-real-estate-marketing-and-made-it-cheaper-but-it-also-brings-risks-276155 #Media #SocialMedia #SocialCommerce

Social media has supercharged real estate marketing – and made it cheaper. But it also brings risks

Social media has changed the game for real estate advertising. But it creates new risks we need to manage carefully.

The Conversation

eicker.media ❖ social media Mar 13

Snapchat users are twice as likely to sign up with a telecom provider after seeing content from creators, a new report shows. The survey of 800+ US consumers found that Snapchatters are more aware of their telco options and often switch plans after major life milestones. https://www.socialmediatoday.com/news/snapchat-influences-telecommunications-purchases/814634/ #Media #SocialMedia #SocialCommerce #Snapchat

eicker.media ❖ social media Mar 11

Meta is raising advertising costs by 2-5% in six countries to pass on Digital Service Taxes to advertisers. The location-based fees, which Meta previously absorbed, will be added to bills for ads delivered in impacted regions. This marks a shift from the company's previous approach of covering these costs themselves. https://www.socialmediatoday.com/news/meta-hikes-ad-prices-in-6-countries/814391/ #Media #SocialMedia #SocialCommerce #Meta

Meta hikes ad prices in 6 countries

The company announced location-based increases ranging from 2% to 5% and said it would no longer be covering the cost of digital service taxes and other fees.

Social Media Today

eicker.media ❖ social media Mar 9

X is testing a new ad format that displays promotional links beneath user posts mentioning products. The test shows Starlink promotions tied to organic mentions. X says it wants to create ads that don't feel like ads, though users won't be compensated for product mentions to keep them organic. https://www.socialmediatoday.com/news/x-formerly-twitter-tests-product-ads-linked-to-mentions-in-posts-814139/ #Media #SocialMedia #SocialCommerce

Orlando_Ortiz Mar 9

E-commerce marketing drives growth through SEO, PPC, content, social media, AI personalization, and mobile optimization. Focusing on customer journeys, retention, and data-driven strategies ensures higher conversions, loyalty, and long-term success. Optimize campaigns, leverage social commerce, and stay ahead with emerging trends for a competitive edge.
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E-commerce Marketing Strategy Guide: Build a Winning Plan

Learn how to create an effective e-commerce marketing strategy that drives traffic, increases conversions, and builds customer loyalty for sustainable growth.

ecompromotion.com