Agenzia Nova: Milano: Vannacci, candidato sindaco? Ho nome in testa, e' persona capace
26 mag 13:27 - (Agenzia Nova) - Il nome del candidato sindaco per Milano "nella mia testa" c'e' gia' "e' una persona molto capace". Lo ha... (Rem)
QVC Italia is betting on TikTok Shop and is leading the evolution of retail towards social commerce.
(Adnkronos) - One year after its launch in the Italian market, TikTok Shop remains one of the main drivers of the e-commerce discovery model, with over 21,000 active sellers and significant growth in platform performance. According to data released by the platform, shoppable formats โ video and Live shopping โ contributed 38% and 20% respectively to commerce revenue in 2025, with beauty, fashion and home & living among the top-performing categories. In this context, QVC Italia โ the leading multi-channel retailer in live shopping โ strengthens its digital strategy and increasingly focuses on TikTok Shop, consistently interpreting the evolution of contemporary retail, where entertainment, content and purchase converge in a single integrated experience. QVC Italia wants to reaffirm its role as a protagonist in the transformation of digital retail, accelerating its path towards Social Commerce and further evolving its nature as a multi-channel retailer.
#QVCItalia #TikTokShop #Italian #38%and20% #SocialCommerce
https://www.adnkronos.com/economia/qvc-italia-punta-su-tiktok-shope-guida-evoluzione-retail-verso-social-commerce_2EU0GZrOdA3UxDKVYVa8GV