| Website | https://byautomata.io |
| https://www.linkedin.com/in/andrew-fraine/ | |
| https://twitter.com/amfraine |
| Website | https://byautomata.io |
| https://www.linkedin.com/in/andrew-fraine/ | |
| https://twitter.com/amfraine |
CEOs posting authentic content on social provides so much value.
Building brand awareness among your ICP, putting a human face to the company, and showing potential employees what it's like to work with you are only a few of the benefits.
Here's an awesome summary of some CEOs who have mastered this: https://sproutsocial.com/insights/guides/ceos-on-social-media/
NEW post: https://sparktoro.com/blog/should-you-raise-your-rates-and-only-take-paid-speaking-gigs-not-so-fast/
Alongside coauthors @amandanat and @wilreynolds, we tackled the problematic but oft-given advice in the consulting & speaking worlds:
"Raise your rates!"
"Never speak for free!"
We mostly disagree.
Softly launching, slowly rolling
Almost time to let the new stuff out of the cage.
ChatGPT has Google shook.
However, due to how quickly the data would get stale, I doubt it could supplant search until there is some sort of close to real-time model training.
Also, Google could simply improve its Q&A in featured snippets to be more like Neeva's and the problem is solved.
I do find the idea that Google might have a hand in it is own demise ironic though.
Anyway, this is worth a read to get some intel on how threatened Google is feeling:
https://www.nytimes.com/2022/12/21/technology/ai-chatgpt-google-search.html
Repurposing content isn’t a new concept.
Here’s a page from an ebook I read back in 2013-2014 that visualizes how an ebook can generate hundreds of assets.
One thing I’ll add to the “don’t try to recreate your Twitter experience here” discussion is this: don’t use threads the way you used them on Twitter. Mastadon doesn’t collapse threads like Twitter does, so long threads can really take over someone’s timeline. Instead, remember that you have 500 characters here. Spread out. Stretch a little. Use and enjoy the extra space.