Eivind Savio

@EivindSavio
44 Followers
39 Following
12 Posts
Analytics dude from Norway. Love coffee.
Savio.nohttps://www.savio.no
Twitterhttps://twitter.com/EivindSavio
Booked my ticket to #SuperWeek. Many years since the last time I participated.
How to exclude Internal traffic and bot traffic in GA4? You need Server-side GTM for that apparently.
Even OpenAI is struggeling with GA4 implementation, but is doing pretty OK in songwriting.
#openai #ga4

Google's developer documentation for server-side tagging is an *excellent* resource.

I saw that they've added a comprehensive walkthrough for Cloud Run deployments, too:

https://developers.google.com/tag-platform/tag-manager/server-side/cloud-run-setup-guide

I've also created a shell script you can run to make it even easier to deploy server-side GTM in Cloud Run:

https://github.com/sahava/sgtm-cloud-run-shell

#googletagmanager #googlecloud

Set up server-side tagging with Cloud Run  |  Google Tag Manager - Server-side  |  Google Developers

Google Developers

GA4 Item List Attribution powered by Server-side GTM (Template) & Firestore.

Result is pretty similar to what GA(3) Enhanced Ecommerce reports.

Working to see if I can get the number of Firestore Reads reduced without reducing the tracking.

#GA4 #Firestore #SGTM

I will put the following on my CV until this is fixed by GA4:
"Responsible for fixing GA4 Item List & Promotion Attribution (since Google Analytics wasn't able to do it themselves)."
"It would be odd to have product lists as a data type without them actually having any functionality."
https://www.simoahava.com/analytics/google-analytics-4-ecommerce-guide-google-tag-manager/
So here we are, 2 years later, and GA4 Item List or Promotion doesn't have any functionality, and probably won't. I have a solution, that shouldn't be the solution, because GA4 should fix this.
Google Analytics 4: Ecommerce Guide For Google Tag Manager

Guide to implementing Google Analytics 4 Ecommerce measurement using Google Tag Manager.

Simo Ahava's blog
Apparently, GA4 data design is to do as little backend processing as possible to save cost. Custom Item Dimensions seems to be restricted by the GA4 script. This causes issues and a larger GA4 script, which other parts of Google will not recommend.
Correct me if I'm wrong
How many months does it take now to get a GTM Template accepted?
Last time it took almost 2 months, so just curious if this has changed.

Howdy

Eivind Savio from Norway. I'm a technical analyst and nerd.

I once in a while blog or just share solutions I have made at https://www.savio.no.

Things I share are usually around #analytics and technical #marketing stuff.

Savio.no

Digital Analytics & Internet Marketing

Savio.no