I am going to answer this generally because I have seen several non-individual entities (companies, organizations, blogs etc) stumble on mastodon (welcome!) and be very confused about this issue of gaining traction in this new medium.

First, there are no algorithms here, or trending topics. You won't be penalized for a toot with less likes, or your account having less followers. So you don't have to compete against better promoted content just to be visible. :) Every single toot will be visible to your local instance. Followers and boosts will carry your posts across the fediverse.

Other side of the coin is that Mastodon is not a platform to mirror your existing content only, or to gain a one way audience.

Interacting with people, and being part of the ongoing dialogues (and quality/relevance of your content) is what will help you more in becoming part of one of the many voices within the community. :)

@ExilianOfficial I hope this is helpful and welcome to the fediverse. :)

Anyone else, feel free to disagree, correct, add..

@eylul Will come back to this later as I need to get going; I have several thoughts.
@eylul Mastodon is definitely not the place for viral toots and memes. That's been super refreshing.
@cidney @eylul I hope there is an exception for cat memes 😁
@tinyworlds @eylul There's totally room for cat memes. :) They're just not going to make people go to your website and buy your art. Which is a good thing.
@cidney @eylul But what if y art is about cat memes? :D But yeah I see what you mean, no disingenuous advertising, which is a really valuable thing imo :)
@cidney @eylul I agree. I feel like Twitter should be kept around for publishing marketing stuff and then Mastodon can just be used to actually talk and share content with people, in a more personable way. Wouldn't really want it to get flooded with advertisements and the like.
@willnationsdev @eylul You can spend time on Mastodon talking about your cool project without being evil; it's when you have to pay for exposure and repost the same memes to show up in people's feeds on Twitter or Facebook that it gets awful.

@eylul @ExilianOfficial
For what it's worth, "interacting with people and being part of ongoing dialogues" is the most effective way to use any social networking platform as a marketer.

Repeat after me: Social media networks are *not* a broadcast medium... even closed, pay-to-play ones.

@eylul @ExilianOfficial Just our take, but that's the only to "market" in the modern internet. In spite of the algorithms and all, it all comes down to interacting with people and building relationships/becoming part of communities.

What most folks think of as "marketing" is just going to annoy people more often then not.

@eylul I think this is a good and transparent guideline! I would welcome any business here as long as it stays genuine, dont spam and actually engage with users~