I am going to answer this generally because I have seen several non-individual entities (companies, organizations, blogs etc) stumble on mastodon (welcome!) and be very confused about this issue of gaining traction in this new medium.
First, there are no algorithms here, or trending topics. You won't be penalized for a toot with less likes, or your account having less followers. So you don't have to compete against better promoted content just to be visible. :) Every single toot will be visible to your local instance. Followers and boosts will carry your posts across the fediverse.
Other side of the coin is that Mastodon is not a platform to mirror your existing content only, or to gain a one way audience.
Interacting with people, and being part of the ongoing dialogues (and quality/relevance of your content) is what will help you more in becoming part of one of the many voices within the community. :)
@ExilianOfficial I hope this is helpful and welcome to the fediverse. :)
Anyone else, feel free to disagree, correct, add..