Facebook helped advertisers target teens who feel “worthless”
“Facebook's algorithms can determine, and allow advertisers to pinpoint, ‘moments when young people need a confidence boost.’”
Can estimate when teens feel “worthless,” “insecure,” “defeated,” “anxious,” “silly,” “useless,” “stupid,” “overwhelmed,” “stressed,” and “a failure.”
Via twitter.com/@lldzne
if one replaces 'teens' with 'voters', it becomes painfully clear how something like that can be used for targeting wavering voters to sway them, at-risk opposition voters to scare them into not voting, etc.
Even if Cambridge Analytica has the baby version (or a failed/inconsistent version) of these techniques, they are not implausible, they are not imaginary, and they are not "conspiracy".
They're the inevitable outcome.
@aral ...because there's no need so desperate that we can't make a quick buck off it. >.<
(Profit is Soylent Green. It's made of people. :-P)
@aral Accurately explained in Cathy O'Neil's 'Weapons of Math Destruction':
"Vulnerability is worth gold. It always has been. Picture an itinerant quack in an old western movie. He pulls into town with his wagon full of jangling jars and bottles. When he sits down with an elderly prospective customer, he seeks out her weaknesses (...) With this knowledge, he knows he’s halfway to a sale before even clearing his throat to speak.
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