Japanese indie Meccha Chameleon sold 3 million copies in its first week, with ZERO yen spent on advertising 🎉

Peak concurrent players hit 209K+, and the second million came just two days after launch. The devs revealed they didn't spend a single yen on promotion, the game went viral through streams and social media. The hide-and-seek mechanic was a perfect fit for short, shareable clips. Proves that one great idea can beat a million...

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