Daring Fireball
Tim Cook, in Interview With WSJ: ‘Unfortunately, Price Increases Are Unavoidable’
https://daringfireball.net/linked/2026/06/18/cook-apple-price-increases
Tim Cook, in Interview With WSJ: ‘Unfortunately, Price Increases Are Unavoidable’

Link to: https://www.wsj.com/tech/apple-price-increases-memory-supply-199845b1?st=qWH3n1&reflink=desktopwebshare_permalink

Daring Fireball
Jun 18 at 3:55pmDF Tootbot
Show threadDaveP3d ago

@daringfireball I liked Birchtree’s take

https://birchtree.me/blog/tim-cook-announces-price-increases-coming-soon-ish/

Tim Cook announces price increases coming soon(ish)

Juli Clover: Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to

Birchtree
Show threadNumeric Citizen3d ago
@Davepbass there is nothing Trump or Cook can do about this. Matt’s take is overly simplistic.
Show threadAndrew Brown3d ago
@daringfireball article–noun number agreement error here: "...with an eye-watering prices"
Show threadAlexander L3d ago
@daringfireball I remember when Apple apologized for the price increase on the iMac G4 before it's release.
Show threadTodd Heberlein (social)3d ago

@daringfireball I wonder if this signals the M5 iMac, Mac mini, and Mac Studio will be released soon... at higher prices.

Not announcing these updates, especially at higher prices, at WWDC makes sense as it would have pulled attention away from Apple's much improved Siri AI.

Show threadJ$3d ago

@daringfireball Yup. AI’s going great of course, and the Trump assassination of Taiwsn’s helium supply need not be mentioned.

There is no elephant. There’s not even a room.

Show threadMartin the paranoid android3d ago
@daringfireball @gruber choose singular or plural #dftypo
Show threadMatt Large3d ago
@daringfireball Tim Cook’s last role as CEO; Sin Eater
Show threadChris Gervais 🎸🥁💻3d ago
@daringfireball Phil did pre-announce iMac price increases in March 2002 because of component pricing issues.