Why do boycott campaigns suddenly become a trend and then fade away?

Boycotting should not be a temporary trend. It should be part of our daily choices.

Whether people agree with every claim about its impact or not, many supporters believe that sustained consumer pressure has real effects and forces companies and decision-makers to respond.(1/2)

@aral @gvenema
@Nenyavie
@kathimmel
@cargot_robbie
@kgaiji
@jackyan
@vega
@Shibanarchiste
@Nozika
@maltita
@Geri
@GreyElm
@imigueldiaz

@aral Here in Gaza, after months of severe shortages and hunger, many of the products that later entered the market were brands that had been the focus of boycott campaigns. To many of us, this felt like a sign that public pressure was being noticed.

The reality is that people can influence markets. They can influence companies. And together, they can help shape reality.

Don't let boycott campaigns disappear after a few weeks. Stay consistent. Your choices matter.(2/2)