FYI: Meta's Reels now drives 81% product discovery across India, study finds: Meta-commissioned IPSOS research across 23 Indian cities finds Reels leads product discovery at 81% and shapes purchase decisions across Gen Z and rural users. https://ppc.land/metas-reels-now-drives-81-product-discovery-across-india-study-finds/ #MetaReels #ProductDiscovery #GenZ #IndianMarket #DigitalMarketing