@CatherineBabault

Back in the ‘90s I had a small business writing and designing resumes for people. Most people were happy to have the help, but every once in a while…
There was the guy who asked what he’d get for $10. (The cheapest package I sold started at $50…so umm…nothing.)
And the university student who kept calling me for edits — at 1 am! (Stop that you weirdo.)
Most people are reasonable humans, but some are just clueless. 🤨

@KimberlyN @bonaventuresoft @CatherineBabault Worked for a difficult client through an ad agency in the late-1990s or early 2000s.

The agency rep in the middle of all this was incapable of saying “no” to this (or any?) client, so they’d trained the client to expect virtually unlimited revisions without any changes in either deadlines or cost.

Which is madness.

They actively exercised this power, taking on a throw-more-shit-at-the-wall, I’ll-let-you-know-if-I-like-any-of-it approach to the creative brief.

Which is madness.

I quickly disabused all involved of the notion that I would work this way. In the end, I think everyone was happy with what got delivered.