Post Title: Stop Waiting for Natural Born Sellers — They Don't Exist in Energy
The Popular Myth:
You've heard it a hundred times: Some people just have it — that gift of the gab, that instinct for the close. You either have it or you don't. In energy SMEs, this means hiring that charismatic rep who gets clients while the rest of the team just... doesn't. (1/6)
Where This Myth Leads to Disaster: (2/6)
In building thought leadership and influence, this belief is quietly killing your company. You put all your faith in one or two naturals, while the rest of the team never develops their skills. When those stars leave — and they will — you're left with a gaping hole in your pipeline and a team that never learned to sell. Worse, it creates a culture where people think influence is magic, not method. In B2B2C energy, where relationships and trust matter more than charm, this is a fatal flaw. (3/6)
The Gritty Reality (The Bust): (4/6)
Sales is a skill, not a personality trait. The best salespeople in energy aren't born — they're trained, coached, and drilled. They learn the technical details, understand the customer's pain points, and practice objection handling until it's second nature. Your naturals are just people who got early reps and feedback. In SMEs, the real advantage isn't a few stars — it's a system where everyone can sell. That's how you build real influence: by making sales a team sport, not a solo act. (5/6)