Francisca SinnMay 11

RE: https://mastodon.social/@arstechnica/116557073779991112

This is what lawyers like me (#advertising and marketing law) help our clients avoid. Either someone ignored legal advice or never sought review, or someone used the image as a placeholder and no one recognized the celebrity nor went back to check that they had a proper model release, or, also possible that someone used an “AI” tool to generate an image to “look like Dua Lipa”, thinking they could avoid liability.(Wrong.)

tldr: Hire an advertising lawyer.

#IP #PersonalityRights #Trademark #Law

Show threadEF
@fsinn could just be a corporate marketing ploy. $15M is small fry for worldwide coverage.
May 11 at 6:31pmWeb
Show threadFrancisca SinnMay 11
@EF While certainly possible, the manner and scope of use makes me find this unlikely. It’s not a social media post they can just pull down. If they did it as a marketing stunt, they definitely ignored legal advice. But it’s possible.
Show threadEFMay 11
@fsinn your theory is probably more reasonable. Seems at the moment, experts are freely ignored.