Your infographic might be working against you. I used the Suitability Assessment of Materials (SAM) to audit a public health infographic from the American Cancer Society. Three things I found worth fixing:

Irrelevant illustrations distract from the message. Passive voice hides who should act. Facts alone do not clarify what actions a reader should take.

I also get into why health equity belongs in "general audience" communications. Read more at my (newly off of LinkedIn) blog: https://samuelanimates.com/blog/001-health-literacy-infographic/

#publichealth #scicomm #healthliteracy #communication

Health Literacy Glow-up: Usable Infographics

Use the Suitability Assessment of Materials to improve your infographics. 3 evidence-based tips: relevant illustrations, active voice, and action-oriented content.

Samuel Animates