@ahltorp @davep @jtb @signalapp as a real world story. I work in cyber security. The team I work with is a very experienced security conscious team of devs (many with 20+ years experience).
One got hit with a phish because of a perfectly timed email. The email was obviously a scam IF you weren’t expecting a parcel delivery. Unfortunately, my colleague was expecting a parcel delivery!
The phishers managed to hit the right topic and context and a timing window that coincided with a highly anticipated, expected delivery, from that exact carrier at about the right time.
Luckily he realised within minutes and was able to move quickly to change passwords and reset credentials.
This wasn’t even spear phishing or any sort of targeted, social engineering supported attack. It was just luck and timing.