Something I got out of reading “Earthquake: the election that shook Australia” is the Labor party was doing *a lot* of polling and research. And I think they’re still doing it. And that’s why we got Albo’s address to the nation, and why they’re doing this campaign. They’ve been talking about how this situation isn’t COVID, but I think they’ve learnt the lessons of it. That communication is key, and they can’t just let things simmer without attention. There’s fewer people engaging with the news, so they need alternate channels to communicate through. #auspol #Australia

https://www.abc.net.au/news/2026-04-11/government-launches-multi-million-dollar-fuel-saving-campaign/106555004

Government launches multi-million-dollar fuel saving campaign

The federal government is launching a multi-million-dollar advertising campaign encouraging Australians to reduce car use as the global oil crisis persists.

@liquidparanoia
Yes, agree: communication is key (& you can’t communicate *too* much). Even Albo’s address to the nation - didn’t see it at the time but read a lot of people bagging it - had appeal when seen in Charlie’s weekly comedy… the appeal that ordinary Aussie things have. 🙂

#Aussie #communication #FossilFuels #ordinary #educatePopulation

@Su_G @liquidparanoia

Did Labor really need to *learn* that "you can't let things just simmer" as a political party? I would have thought this would be implicit knowledge once you get any number of votes at all.

"Driving smoothly" and "unloading excess weight" are non-solutions. How much fuel does that actually save really? I keep thinking that if you're going to spend any amount of money on a PR campaign, you should be putting that money into research and have the reporting on that research do double-duty as a PR campaign.