1/2 Even as the people, understandably, distrusted %22propaganda%22 more and more, propaganda was becoming ever more pervasive, as its sponsors marveled at its victories. %22In fact,%22 Bernays notes in this book, %22its use is growing as its efficiency in gaining public support is recognized.%22 That propaganda easily seduces even those whom it most horrifies is a paradox that Bernays grasped completely; and it is one that we must try at last to understand, if we want to