This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology. It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 2/2 the fact may be that he would really prefer not to be burdened with it, and would rather walk for the sake of his health. He may really want it because it is a symbol of social position, an evidence of his success in business, or a means of pleasing his wife. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 2/2 colors are those of his college fraternity. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 2/2 service for persons who wished to frighten the public away from a line of action. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 2/2 stamped on it by the group influences. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 2/2 do something more spectacular the day before. Even in his restricted field of public psychology there must always be a wide margin of error. Propaganda, like economics and sociology, can never be an exact science for the reason that its subject-matter, like theirs, deals with human beings. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 3/3 consistent and relatively constant. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 2/2 and emotions which cannot be explained on the basis of what we know of individual psychology. So the question naturally arose: If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 2/2 efforts and, in fact, government is government only by virtue of public acquiescence. Industries, public utilities, educational movements, indeed all groups representing any concept or product, whether they are majority or minority ideas, succeed only because of approving public opinion. Public opinion is the unacknowledged partner in all broad efforts. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine
@ebbot 2/2 %27public relations counsel. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine