#followerPower needed, stellt euch vor:

Ihr seid neu auf #Mastodon. Ihr kennt zwar konventionelle Social Media, aber noch nicht so ganz das #Fediverse. Ihr seid Wissenschaftler:innen an einer dt. Uni.

Was muss ein Workshop leisten, damit ihr befähigt seid, auf Mastodon #Wissenschaftskommunikation betreiben zu können und wollen?

@neuSoM @idw_online @HRK_aktuell

@davidlohner Pardon me for answering this in English. One reason I think so many plant scientists went to Blue Sky over Mastodon was because they were not looking for a community, but looking for a broadcasting network. So I think the most important thing about #SciComm here is that other comm - community. This means investment in being here & building relationships. It means being part of building the community.

So hashtags help, etc. but if the attitude is one of broadcasting without

@davidlohner investment in being here, in learning about others as much as talking here, then it is likely to be a failure.

The reward is the same as the "punishment" - a lack of an algorithm. You will be able to communicate what you want as long as it doesn't violate your instance's rules. Unlike Facebook, Twitter, Tik Tok, etc., it's not hiding what you write (muting, blocking is an individual decision), but neither is it promoting it. Your community decides what it is interested in boosting.

@davidlohner You will have more independence here in what you see of others and what you yourselves post. You can be a bit more listened to when it comes to shaping what the Fediverse becomes. Given how many institutions around the world are showing ethical problems and signs of other strains, it's exciting to possibly build new ways of doing things, including #SciComm

Secondarily, I'd echo what others say about using a couple hashtags, I'd emphasize how important it is to learn how to create

@davidlohner alt text & image description for accessibility. In fact, if you do this, it makes people MORE likely to boost your post.

They also have the nice option here of using alt text/image description even for videos. All part of making communication, including science communication, more accessible. Which increases your educational reach as well as helps you (I have to really think about my botanical and chemistry terms when describing some images, for instance).

@ml thanks for your insights. I'd second that *community* should be the most important aspect of being on *social* media.

@davidlohner You're welcome!

And if they're looking for more tech independence - to not be at the whims of monopolistic multinational corporations, the Fediverse is also a good choice as long as one researches which instances to join. Or, even better, forms one's own servers, owned by the universities in question.