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The Waffle House Marketing Strategy (1/10)
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What's the Waffle House Marketing Strategy?
Before we begin... Waffle House is an American restaurant chain that has:
• 1,900 stores
• Across 25 different states
• Generating $1.3B in annual revenue
And they don't spend any money are marketing...
What's their secret? (2/10)
Waffle House positions its stores:
• Along already-existing traffic streams
• Offers a complementary service
• Gobbles up excess traffic
What traffic do they gobble up? Walmart. (3/10)
Here's what Waffle House knows:
When people shop at Walmart they:
• Drive a considerable distance
• Are traveling with family
• Will need to eat
Waffle House gobbles up the already existing traffic in the area and fills a need.
Now let's see how to use this for audience building... (4/10)
1. Find your Walmarts.
What niche-related accounts do you already follow?
• Find 20-30 large accounts
• Add them to a list/bookmark
• Find when they post their content
This will help you "gobble up" traffic. (5/10)
2. Add your complementary value
Comments like:
• "Agree"
• "Amazing"
• "This is great"
Do nothing.
Make sure you add to the conversation:
• Offer a different approach
• Expand on an idea presented
• Answer questions for other commenters
Add value. (6/10)
3. Repurpose your comments into content.
When comments add value they can become standalone content:
• Posts
• Threads
• Images
This is the power of using value-added comments. (7/10)
4. Review your data.
Ask yourself: What does this data tell me?
Different data tells a different story:
• Likes → "I approve of this content."
• Reposts → "I need to tell others about this."
• Comments → "I need more information on this."
Analyze your data in SkyPilot: skypilot.social (8/10)
SkyPilot - Grow & Monetize You...
SkyPilot - Grow & Monetize You...
5. Keep adding Walmarts.
Repeat the process, and keep adding your complementary value.
• Find a Walmart
• Add value-driven comments
• Repurpose those comments into content (9/10)
In closing:
• You want niche-related Walmarts.
• The faster to comment, the better.
• A bigger list gives you more opportunity.
• You can expand comments into content.
(10/10)