Estee Lauder has named WPP its first global media partner, centralising media efforts across the beauty brand as part of its Beauty Reimagined initiative. The move aims to improve media effectiveness and marks a significant shift in how the company manages its advertising partnerships. https://www.marketingdive.com/news/estee-lauder-names-wpp-first-global-media-partner-to-centralize-media-effor/816680/ #Marketing #Strategy #MarTech