Estee Lauder has appointed WPP as its first global media partner to centralise media buying across its beauty brand portfolio. The move aims to improve effectiveness as part of the company's Beauty Reimagined initiative. https://www.marketingdive.com/news/estee-lauder-names-wpp-first-global-media-partner-to-centralize-media-effor/816680/ #Marketing #Strategy #MarTech