Another busy week this week. Alsoโ€ฆ random question, anyone want a couple tons of KitKats? We somehow have extras lying around. ๐Ÿ‘€ Anyway, hereโ€™s your weekly social media recap:

๐— ๐—ฒ๐˜๐—ฎ ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ๐˜€ ๐—ช๐—ต๐—ฎ๐˜ ๐—”๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—˜๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด๐˜€ ๐—ผ๐—ป ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐Ÿ’ธ๐Ÿ“˜
Meta says a large share of creator payouts now comes from Reels performance.

To maximize earnings, Meta recommends mixing formats (Reels, Stories, photos, text), prioritizing original content, and avoiding engagement bait. Instead, the focus is on meaningful signals like watch time, comments, and shares.
๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ง๐—ฒ๐˜€๐˜๐˜€ โ€œ๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ฃ๐—น๐˜‚๐˜€โ€ ๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐Ÿ‘€๐Ÿ“ฒ
Instagram is experimenting with a new premium tier. The test includes tools like anonymous Story viewing, insights into rewatch counts, multiple custom audience lists, extended Story visibility, and boosted Story reach.

๐—ง๐—ถ๐—ธ๐—ง๐—ผ๐—ธ ๐—ง๐—ฒ๐—ฎ๐—บ๐˜€ ๐—จ๐—ฝ ๐˜„๐—ถ๐˜๐—ต ๐—–๐—ฎ๐—บ๐—ฒ๐—ผ ๐—ณ๐—ผ๐—ฟ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐—™๐—ฎ๐—ป ๐— ๐—ผ๐—ป๐—ฒ๐˜๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐ŸŽฅ๐Ÿ’ฐ
TikTok is partnering with Cameo to let creators sell personalized video messages directly inside the app.

The integration adds built-in call-to-action buttons and simplifies the process for creators to start offering custom content. Fans can request videos without ever leaving TikTok.

๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ ๐— ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐˜ ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฆ๐—ฐ๐—ฎ๐—น๐—ฎ๐—ฏ๐—น๐—ฒ โค๏ธ๐Ÿ“บ
YouTube is rolling out a feature that allows creators to like comments in bulk using a new โ€œComments to Heartโ€ option.

The tool automatically detects positive comments and lets creators engage with them all at once, saving time while still acknowledging their audience.

๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป ๐—ฃ๐˜‚๐˜€๐—ต๐—ฒ๐˜€ ๐—Ÿ๐—ผ๐—ป๐—ด-๐—™๐—ผ๐—ฟ๐—บ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐— ๐—ผ๐—ฟ๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐Ÿง ๐Ÿ“ˆ
LinkedIn is encouraging creators to lean into long-form articles, posts are increasingly being used as reference material by AI tools, meaning in-depth, high-quality content can boost both discoverability and authority. What stood out this week? https://mastodon.social/@nuelink/116347889834558328