Another busy week this week. Alsoโ€ฆ random question, anyone want a couple tons of KitKats? We somehow have extras lying around. ๐Ÿ‘€ Anyway, hereโ€™s your weekly social media recap:

๐— ๐—ฒ๐˜๐—ฎ ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ๐˜€ ๐—ช๐—ต๐—ฎ๐˜ ๐—”๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—˜๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด๐˜€ ๐—ผ๐—ป ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐Ÿ’ธ๐Ÿ“˜
Meta says a large share of creator payouts now comes from Reels performance.

๐—ง๐—ถ๐—ธ๐—ง๐—ผ๐—ธ ๐—ง๐—ฒ๐—ฎ๐—บ๐˜€ ๐—จ๐—ฝ ๐˜„๐—ถ๐˜๐—ต ๐—–๐—ฎ๐—บ๐—ฒ๐—ผ ๐—ณ๐—ผ๐—ฟ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐—™๐—ฎ๐—ป ๐— ๐—ผ๐—ป๐—ฒ๐˜๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐ŸŽฅ๐Ÿ’ฐ
TikTok is partnering with Cameo to let creators sell personalized video messages directly inside the app.

The integration adds built-in call-to-action buttons and simplifies the process for creators to start offering custom content. Fans can request videos without ever leaving TikTok.