Another busy week this week. Alsoโ€ฆ random question, anyone want a couple tons of KitKats? We somehow have extras lying around. ๐Ÿ‘€ Anyway, hereโ€™s your weekly social media recap:

๐— ๐—ฒ๐˜๐—ฎ ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ๐˜€ ๐—ช๐—ต๐—ฎ๐˜ ๐—”๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—˜๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด๐˜€ ๐—ผ๐—ป ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐Ÿ’ธ๐Ÿ“˜
Meta says a large share of creator payouts now comes from Reels performance.

To maximize earnings, Meta recommends mixing formats (Reels, Stories, photos, text), prioritizing original content, and avoiding engagement bait. Instead, the focus is on meaningful signals like watch time, comments, and shares.