Honda needs a big pivot, and maybe a partner, after big EV-related losses, with a likely shift toward hybrids helped by brand power and a solid reputation. https://www.japantimes.co.jp/business/2026/04/03/companies/honda-ev-losses/?utm_medium=Social&utm_source=mastodon #business #companies #carmakers #honda #electricvehicles #hybrids #cars
Honda needs a big pivot, and maybe a partner, after big EV-related losses

Brand power and a solid reputation will help as it undertakes an overhaul, with a likely shift toward hybrids.

The Japan Times
@thejapantimes Honda needs a Toyota bZ to dig them out of the hole that their fossilized leadership has put them in. Japan is the only country on earth that is nearly as hysterically resistant to fossil fuel dependency disruptions as America. Time to get with the program.