FYI: IAS and Mastercard turn media quality into live sales signals: IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026. https://ppc.land/ias-and-mastercard-turn-media-quality-into-live-sales-signals/ #Marketing #Advertising #ProgrammaticAds #DigitalMarketing #SalesSignals