Good user experience does not necessarily need a user experience designer, but it needs people who care for user experience and the product's interface.

Many software teams in the 90s did not seem to have had formal designer or researcher roles, but developers who seem to have cared a lot for how users would interact with the software.

#UX #usability

@simulo
#EnterpriseDesignThinking
#designthinking

No, you're right, but the centring of the user experience to the whole development life cycle and the probability of a much more usable product goes up if you don't just cross your fingers and hope for a developer or development team sympathetic to UX.

I'd say Enterprise Design Thinking guarantees these outcomes.