PPC LandFYI: CTV's dirty secret: ads keep running when the TV is off: The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year. https://ppc.land/ctvs-dirty-secret-ads-keep-running-when-the-tv-is-off/ #CTV #Advertising #DigitalMarketing #MarketingStrategy #HDMICEC
CTV's dirty secret: ads keep running when the TV is off
The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.