Ad spend goes wrong more often than marketers admit. A 12-year agency veteran outlines the most common causes: decimal errors in budgets, lifetime vs daily budget confusion, misallocated funds, wrong location targeting and broken landing pages. Safeguards can be bypassed through miscommunication or human error, creating financial and operational risk when campaigns go awry. https://martech.org/what-happens-when-ad-spend-goes-wrong/ #Marketing #Strategy #MarTech