Whoever got rid of “don’t be evil” was a whistleblower if you think about it

Not sure about getting rid on “don’t be evil” but Prabhakar Raghavan was driver for the enshitification of Google search.

https://pluralistic.net/2024/04/24/naming-names/

Pluralistic: The specific process by which Google enshittified its search (24 Apr 2024) – Pluralistic: Daily links from Cory Doctorow

I don’t think they got rid of it.
Then your thoughts don’t align with reality.
It says it’s still there: en.wikipedia.org/wiki/Don't_be_evil
Don't be evil - Wikipedia

You seem likely to believe things without doing your own due diligence.
That’s because you are very easy to manipulate and quick to judge, two outstandingly bad traits.
Capitalism cannot allow good. Good is not profitable. We must extract, squeeze, enshittify until the very end.
I’d argue ddg is good and they area product of capatalism. Nobody is forcing you to use google
DDG is just Bing in disguise. Its nowhere near as good as google used to be back in last century.
I use it and I have no problems at all. Would say it’s on the same level, but the ai searches are actual relevant and tasteful unlike google

Anyone using ai searches is automatically un trustable to me. Ive never once needed it and ive corrected many stupid people asking ai things and suddenly thinking they are smart on a subject that I’m actually knowledgeable in because I actually read and use my brain.

Kagi is maybe one aspect of capitalism that works. I pay, I get good product. I know it has a couple bad things (possible Russian ties) but yeah

I still remember when Google launched, the uncluttered homepage was the real differentiator, other search engines, especially AltaVista, were just as good at the time, but they would load their homepage with as much extra stuff as they could think of to attract people. Then Google came along with a quirky name (for the time) and a uniquely minimalist look that broke all the established rules, it wasn’t necessarily better search at that point but it really looked different. Different times of course, a search engine was just another website, no different to your own personal page.
I liked dogpile back in the late 90s because it would aggregate from several sources and wasn’t terribly cluttered comparatively. I think I swapped to Google around 2000ish because it was so minimalist.
…i used dogpile for awhile back when the market fostered a healthy ecosystem of competing search engines, but at some point in the late nineties it quickly became apparent that its best results were all coming from google so i cut out the middleman…
As far as I remember Alta Vista was ok at the beginning, but soon people figured out that you can get to the top result if you just repeat your top keywords multiple times in the meta Keywords tag. A lot of pages would just add “free, mp3, sex” to each page to get more traffic. At this point Google was better, and also would load much faster on dialup than the image heavy sites like yahoo or Alta Vista.
So where do I go for my free mp3 sex now?
Eh, their home page is still very clean, as described in the picture.
If google were just a search engine still, there wouldn’t be a problem. But they are much much more now. Plus they suck at doing the thing they were supposed to do, i.e. searching.
I read something that said they are PURPOSELY bad at search now because if users have to click multiple pages, they see more ads. Like, how evil do you have to be to purposely corrupt your main thing just to sell more ads.

Search never made them money. Ads do. Ads are their thing.

We need to figure out a way to host content on the web that is just part of the network, without needing servers or big tech companies.

It’s not really possible I know but we need to anyway.

Yup, I know. They are, first and foremost, an advertising company. If they can integrate advertising into their products, you can bet money on them doing so. Which is all the reason i need to never use google again.
Well the main thing for them now is to sell more ads…
Then again, I’m almost happy the small web is going back to webrings like codeberg.org/susam/wander#readme
wander

A tiny, decentralised tool you can host with just two files to explore the small web

Codeberg.org

cough

kagi.com

Like google use to be. But better.

Kagi Search - A Premium Search Engine

Better search results with no ads. Welcome to Kagi (pronounced kah-gee), a paid search engine that gives power back to the user.

maybe if it was a one time purchase.

stephango.com/quality-software

But yes - a one off purchase (or a $50-100 for 5yrs) would be a selling point.

Quality software deserves your hard‑earned cash

Quality software is like quality food from the farmer’s market. A jar of handmade organic jam is not the same as mass-produced corn syrup-laden jam from the ...

Steph Ango
i also want to mention Donation based/ads(if not too intrusive) are also fine ig.
and sometimes(depends on country) your only option is monthly subscription (whatever its rent or internet price) you can find for sale buts its like in the millions and i think internet price is monthly only.
but yeah i dislike monthly subscription as much as you(and i agree with you)

I’m not against a subscription for something like this. Kagi has ongoing server costs, I think it’s only fair that users pay on an ongoing basis.

As opposed to, say, Office where the software can be more or less “finished” and I don’t need or want updates.

Then fair enough
I’m sure old Google didn’t require a subscription.
Because you were the product.
I’m really happy with Kagi but I’m scared its price might go up and I’d want them to really not depend on the GAFAM. I think their results or something is still coming out of these bad companies…

Last I looked, they used both GAFAM and their own infra (teclis)? I think the goal is to eventually move solely to their own infra / web indexing.

I dunno how much longer “search” is going to be a unique category. I think we’re probably going to need to move to personal AI fetch tools, as grim as that sounds.

The surface web is cooked / enshittified.

Aren’t they super into chatbots tho?
They have em and you can use em, but you can also turn them off AFAIK.
When it was cool to google…
Well that aged like milk. Google is primarily an advertising company now.

I dunno. Milk can age into cheese if done right.

I’d say it aged like a badly discarded biohazard container.

Aged like a used condom
The 2007 acquisition of Doubleclick is the watershed moment that converted Google from a competitor into a monopoly of the Internet ecosystem.