I wrote this in #2016 and shared it with a couple of #agencies, #clients and #universities. Reactions ranged from “I don’t get it” to “that will never happen”. Maybe people will get it now since a lot of it seems to have happened already. https://the-agency-review.com/presentation/ #advertising

@martinbihl @TheAgencyReview

I think #TomPeters was also shouting about this around that timeframe.

@paninid @TheAgencyReview

this is great. of course, he says it and everyone's "ooh, tom, you're a genius." i say it and it's all "i've already called security, sir..."