@derrydavis @pluralistic
That business model isn't entirely new. Twenty years ago I inherited a 10kVA UPS from my predecessor (who in turn purchased it 7 years prior to that) which was actually capable of up to 20kVA but had been purchased at a discount price with the 10kVA licence.
The premise was that you could just call them up and buy the upgrade which was already pre-installed and able to be activated with a code.
It bothered me too at the time.