I used to love Borderlands…

Then they locked characters behind expensive DLC. So I started waiting for the “everything” editions, but then it made sense to just wait for big sales…

And eventually not caring about the franchise.

Its like Crusader Kings or Sims. It’s better than annual releases that don’t really change, but the DLC structure turns people away from the entire game. Even if you wait for a sale, all the “new” DLC stays expensive.

So people put off buying anything till they just don’t care.