1/2 Present-day politics places emphasis on personality. An entire party, a platform, an international policy is sold to the public, or is not sold, on the basis of the intangible element of personality. A charming candidate is the alchemist%27s secret that can trasmute a prosaic platform into the gold of votes. Helpful as is a candidate who for some reason has caught the imagination of the country, the party and its aims are certainly more important than the personality of
@ebbot 2/2 the candidate. Not personality, but the ability of the candidate to carry out the party%27s program adequately, and the program itself should be emphasized in a sound campaign plan. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine