1/2 The first step in a political campaign is to determine the objectives, and to express them exceedingly well in the current form-that is, as a platform. In devising the platform the leader should be sure that it is an honest platform. Campaign pledges and promises should not be lightly considered by the public, and they ought to carry something of the guarantee principle and money-back policy that an honorable business institution carries with the sale of its goods. The
@ebbot 2/2 public has lost faith in campaign promotion work. It does not say that politicians are dishonorable, but it does say that campaign pledges are written on the sand. Here then is one fact of public opinion of which the party that wishes to be successful might well take cognizance. --Edward Bernays, Propaganda (1928) #propaganda #disinformation #misinformation #fakenews #uniparty #EconomicHappinessMachine