cosmicrookie

Coca Cola seems desperate to regain lost customers by trying to intertrade

https://lemmy.world/post/44763012

Coca Cola seems desperate to regain lost customers by trying to intergrade - Lemmy.World

There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way. You can read more and see more examples here: https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/ [https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/] Are there any other similar attempts where you are, where they or other US companies try to regain market share?

Mar 26 at 10:33amWeb
Show threadmicrocapybara1d ago
I saw these ads and was surprised at how transparent they are. But maybe only to people who are already on the “let’s not feed the superpower as it falls into outright fascism” train?
Show threadLurkingLuddite1d ago
I mean, “falling into” is a funny thing to say considering how the company was doing in the 30’s and 40’s…
Show threadWidukin1d ago
Just visited Denmark a few weeks ago and seemed like an obvious “dane-washing” of a famously American brand. I think they noticed.
Show threadPrinz Kasper1d ago
They did a comparable campaign im Germany www.dw.com/en/…/a-73896635
Coca-Cola rebrands products in Germany amid US image crisis

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

Deutsche Welle
Show threadTujio1d ago
Request. If y’all make another Deutsch alternative to Coke, can you please make something better than Fanta? Bitte schön?
Show threadspittingimage1d ago
What’s wrong with Fanta?
Show threadTroublesomeTalker16h ago
Fanta is probably the worst example I can think of for having a different recipe depending on where it is. So maybe whatever is wrong with Fanta is just where they live.
Show threadRentlar1d ago
Lays chips in Canada redesigned their packaging last year to add a sizable “Made in Canada” logo on it. They knew people would care enough about it that they didn’t just put a sticker.
Show threadcorsicanguppy1d ago

intergrade

Is that the word you wanted?

Show threadcosmicrookie1d ago

I am not sure… It would be in my main language but may mean something else in english?

I meant it is the same way as ‘assimilate’ but I don’t really know what would be most appropriate

Show threadshy1d ago
Integrate. Easy mistake, sounds the same
Definition of INTEGRATE

Definition of 'integrate' by Merriam-Webster

Show thread0x01d ago
thevintagenews.com/…/julmust-the-soft-drink-that-…
Julmust - The soft drink that outsells Coca-Cola during Christmas seasons in Sweden | The Vintage News

Christmas is coming, and Coca-Cola is starting their traditional Christmas advertising campaign. However even their expensive and creative commercials can

thevintagenews
Show threadcalcopiritus16h ago
Maybe shouldn’tve give a presidential coca cola to an openly fascist dorito.