Coca Cola seems desperate to regain lost customers by trying to intertrade

https://lemmy.world/post/44763012

Coca Cola seems desperate to regain lost customers by trying to intergrade - Lemmy.World

There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way. You can read more and see more examples here: https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/ [https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/] Are there any other similar attempts where you are, where they or other US companies try to regain market share?

They did a comparable campaign im Germany www.dw.com/en/…/a-73896635
Coca-Cola rebrands products in Germany amid US image crisis

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

Deutsche Welle
Request. If y’all make another Deutsch alternative to Coke, can you please make something better than Fanta? Bitte schön?
What’s wrong with Fanta?
Fanta is probably the worst example I can think of for having a different recipe depending on where it is. So maybe whatever is wrong with Fanta is just where they live.