You know how for nearly a decade Apple has turned every monetary amount you’ve typed into iMessage into a link to send or request Apple Cash? The one time I actually used it to pay someone I got a full screen modal warning that it could be a scam (it was not a scam). Perfect system and definitely worth inserting into every conversation about money that I’ve ever had.
Another fun thing from today: My boarding pass was missing from Apple Wallet. There was a new, huge banner ad for Apple Card, then my payment cards. I went into the airline app and added the pass again. I reopened the Wallet and the pass wasn’t surfaced. I dismissed the Apple Card ad and then everything shifted up to reveal my pass I needed. I guess it was there before too, but who can argue with giving an ad top billing?
I’m really looking forward to ads in Apple Maps. Everything I’ve ever experienced about Apple’s financial pursuits, and how they place them relative to my own interests and goals, leads me to believe it’ll be just great.
I know that it’s not the same team doing all of these things, so that doesn’t mean that the ad team in Apple Maps is going to compromise the experience _exactly_ like the team in iMessage, and the team in Wallet. It’s precisely because these garbage experiences are distributed across teams that makes me think it’s impossible to ever have a *good* experience when Apple’s financial interest is ahead of my own.
@joesteel it’s not like Apple is a trillion dollar company or anything 🙃
@joesteel
Apple's enshittification is well underway and it's all downhill from here.
@joesteel The only thing their services have ever been good at is padding their bottom line
@joesteel I struggle to think of how ads in maps could avoid fundamentally compromising the experience and actually be worth buying.
@joesteel Finally you'll know where to purchase all those hearing aids in News.
@joesteel given the lack of competition they can enshittify.