Matt Birchler

@matt_birchler
4.1K Followers
259 Following
1.6K Posts
Product manager/designer at NMI, YouTuber, writer, and podcaster
YouTubehttps://www.youtube.com/c/ABetterComputer
Birchtreehttps://birchtree.me
Comfort Zone Podcasthttps://www.macstories.net/comfort-zone/
OpenAI against the world

Ben Thompson: Apple’s 50 Years of Integration It’s also worth noting that OpenAI has, in its relatively short life, managed to frame itself as a competitor to basically everyone in tech, from Google to Meta to Microsoft, only to find itself forced to pivot in the face of

Birchtree

Apple at 50: my most memorable product announcements

https://birchtree.me/blog/apple-at-50-my-most-memorable-product-announcements/

Apple at 50: my most memorable product announcements

Apple turns 50 today, so I thought I'd take some time to think back on some of the most memorable Apple product announcements. I'm relying entirely on my own memory, so forgive me if I get some small details wrong. Original iPhone We have to start with the original iPhone

Birchtree
The next version of Quick Subtitles will include watched folder support, and it feels like I’ve given the app superpowers. It’s so fun building the transcription app of my dreams 😅
Movie #28: Nirvanna the Band the Show the Movie

Here’s an upsetting thought: the PS5 Pro just got a price increase to $900. One would expect 2027 to be when we see a PS6, which will surely be better and more expensive than the older console…

How much does the PS6 cost in 2027 or even 2028?

Surely it won’t be cheaper than their last generation offering, right? So what’s most likely?

1. PS6 launches at $1,000+
2. Somehow prices come down and PS6 is…$700 🫠
3. PS6 makes zero financial sense and doesn’t come out for many years

The best selling iPhone at Best Buy is the iPhone 15, which they sell for the same price as the iPhone 17e brand new. Which is the...ahem...best buy?

https://birchtree.me/blog/buy-todays-budget-or-yesterdays-premium/

Buy today's budget or yesterday's premium?

One of the things that raised a bit of a stink in my MacBook Neo review was the idea that it might be prudent for people looking to buy a $600-700 MacBook to also consider older devices off mainstream storefronts like Amazon, eBay, and Best Buy. To me, it made

Birchtree

RE: https://nileane.fr/@nileane/116319373644067043

It’s very nice! Definitely a cool app for those who want their launcher to be launcher, not an everything app.

It does have a good emoji picker too, though 😀

Secret Panel HERE 🍌 https://tapas.io/episode/3765447

I made The Comfort Zone Database for myself, but it's free to host online for anyone, so I figured why not?

https://comfort-zone-database.vercel.app/

https://birchtree.me/blog/micro-app-13-the-comfort-zone-database/

Gurman's latest report indicates the iPhone Fold will be more like iPadOS than previously reported.

Did someone predict that iOS and iPadOS were coming together recently? 😉

https://www.macrumors.com/2026/03/11/iphone-fold-ipad-style-multitasking/

iPhone Fold to Feature iPad-Style Multitasking and Layouts

The upcoming foldable iPhone that Apple plans to debut this September will operate like a cross between an iPhone and an iPad, reports Bloomberg. ...

MacRumors